Hair Care
100% natural origin. Silicone-free.
Rated 4.8/5 - 10,000 verified reviews
Hair Ritual - fine to normal hair
Shampoo + Conditioner
Hair Ritual - dry and/or textured hair (curly, frizzy)
Shampoo + Hair Treatment Mask
Daily Shampoo
Nettle + Dandelion
Daily Shampoo Refill
Nettle + Dandelion
Detangling Conditioner
Nettle + Wheat Protein
Nourishing Hair Treatment Mask
Shea Butter
Hair Treatment Oil
Plant-based silicone + Wild St. John's Wort
Exfoliating Scalp Shampoo
Sea Salt Crystals
Sulfates and silicones are the two ingredients that On The Wild Side's hair care routine has chosen to eliminate. Sulfates cleanse too aggressively and disrupt the scalp's microbiome; silicones provide artificial shine but accumulate on the hair fiber. The brand's best-selling Daily Shampoo and Daily Conditioner instead rely on gentle plant-based surfactants and hydrolyzed Wheat Protein, a plant-based alternative to keratin.
For dry, curly, or coily hair, the Hair Treatment Mask, rich in Shea Butter, deeply nourishes without weighing hair down. To tame and add shine without residue, the Hair Treatment Oil uses Broccoli Oil and Abyssinian Oil, nicknamed "vegetable silicones" for their ability to provide slip and shine without the drawbacks of traditional silicones.
For oily, flaky, or transitioning scalps, the Exfoliating Scalp Shampoo, with Camargue Sea Salt Crystals and Peppermint Hydrosol, mechanically and chemically removes accumulated residue.
100% natural origin formulas, Ecocert Organic certified, Vegan, silicone-free, sulfate-free, paraben-free, made in France.