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Mimitika SPF50 Sunscreen

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Until Tuesday midnight

Hair Care Rituals

100% natural origin. Silicone-free.
Rated 4.8/5 - 10,000 verified reviews

Hair Ritual - dry and/or textured hair (curly, frizzy)

Shampoo + Hair Treatment Mask

€45.00 €57.00

Hair Ritual - fine to normal hair

Shampoo + Conditioner

€41.00 €51.00

Choose your hair care routines

Sulfates and silicones are the two ingredients that On The Wild Side hair care has chosen to eliminate. Sulfates cleanse too aggressively and unbalance the scalp's microbiome; silicones provide artificial shine but accumulate on the hair fiber. The Daily Shampoo and Daily Conditioner, the brand's bestsellers, instead rely on mild plant-based surfactants and hydrolyzed Wheat Protein, a plant-based alternative to keratin.

For dry, curly, or coily hair, the Hair Care Mask, rich in Shea Butter, deeply nourishes without weighing hair down. To tame and add shine without residue, the Hair Care Oil uses Broccoli Oil and Abyssinian Oil, dubbed "vegetable silicones" for their ability to reproduce slip and shine without the drawbacks of conventional silicones.

For oily, flaky, or transitioning scalps, the Exfoliating Scalp Shampoo, with Camargue Sea Salt Crystals and Peppermint Hydrosol, mechanically and chemically eliminates accumulated residue.

Formulas are 100% natural, Ecocert Organic certified, Vegan, silicone-free, sulfate-free, paraben-free, made in France.

Explore related care

Continue with our all routines, hair care et dry and textured hair.

Guides to build your routine

You may also find our understand texture order.

Frequently asked questions

How should I choose from the hair care routines?

Choose a routine according to your main objective and check that each step matches your skin or hair type. A consistent routine is better than accumulating products.

In what order should I use the hair care routines?

Follow the order shown on the routine page and always start with cleansing. Then use textures from the lightest to the richest.

How often should I use the hair care routines?

Consistency matters more than using many products. Follow each formula’s directions, introduce one new product at a time and adjust frequency according to how comfortable your skin or hair feels.

Who are the hair care routines designed for?

Routines are designed to simplify choice and combine complementary steps. Check each product page if your skin is highly reactive or you have a specific constraint.