RITUALS

Sulfates and silicones are the two ingredients that On The Wild Side hair care has chosen to eliminate. Sulfates cleanse too aggressively and unbalance the scalp's microbiome; silicones provide artificial shine but accumulate on the hair fiber. The Daily Shampoo and Daily Conditioner, the brand's bestsellers, instead rely on mild plant-based surfactants and hydrolyzed Wheat Protein, a plant-based alternative to keratin.

For dry, curly, or coily hair, the Hair Care Mask, rich in Shea Butter, deeply nourishes without weighing hair down. To tame and add shine without residue, the Hair Care Oil uses Broccoli Oil and Abyssinian Oil, dubbed "vegetable silicones" for their ability to reproduce slip and shine without the drawbacks of conventional silicones.

For oily, flaky, or transitioning scalps, the Exfoliating Scalp Shampoo, with Camargue Sea Salt Crystals and Peppermint Hydrosol, mechanically and chemically eliminates accumulated residue.

Formulas are 100% natural, Ecocert Organic certified, Vegan, silicone-free, sulfate-free, paraben-free, made in France.